Six recipes.
Six cats.
Nothing to hide.

Small-batch cat food with every ingredient and its percentage printed on the front of the bag. Find your cat’s favourite by colour, and add a handmade toy.

Shop the range Read the label
Every ingredient listed Small batches Recyclable pouches

The range

  • Shizen Salmon cat food bag with a Ragdoll on the label
    Ragdoll on the bag

    Salmon

    Our gentlest recipe, made with fresh salmon.

    Dry food · 1.5 kg

    £19.50
  • Shizen Ocean Fish & Tuna cat food bag with a British Shorthair on the label
    British Shorthair on the bag

    Ocean Fish & Tuna

    Ocean fish and tuna for fish-loving cats.

    Dry food · 1.5 kg

    £19.50
  • Shizen Chicken & Pumpkin cat food bag with a Maine Coon on the label
    Maine Coon on the bag

    Chicken & Pumpkin

    Chicken with a little pumpkin for fibre.

    Dry food · 1.5 kg

    £18.50
  • Shizen Turkey & Spinach cat food bag with a Scottish Fold on the label
    Scottish Fold on the bag

    Turkey & Spinach

    Lean turkey with spinach and peas.

    Dry food · 1.5 kg

    £18.50
  • Shizen Duck & Blueberry cat food bag with a Russian Blue on the label
    Russian Blue on the bag

    Duck & Blueberry

    Single-protein duck with blueberries.

    Dry food · 1.5 kg

    £21.00
  • Shizen Rabbit & Carrot cat food bag with a Siamese on the label
    Siamese on the bag

    Rabbit & Carrot

    Rabbit and carrot for a change of taste.

    Dry food · 1.5 kg

    £21.00
  • Shizen Felt Mouse Trio cat toy
    Cat toy

    Felt Mouse Trio

    Hand-felted wool mice with jute string tails.

    Toy · 3 mice

    £9.50
  • Shizen Feather Wand cat toy
    Cat toy

    Feather Wand

    Wooden wand with a soft cord, felt ball and feathers.

    Toy · 1 wand

    £8.00
  • Shizen Wool Ball Set cat toy
    Cat toy

    Wool Ball Set

    Felted wool balls in every Shizen colour.

    Toy · 7 balls

    £7.50
  • Shizen Catnip Fish cat toy
    Cat toy

    Catnip Fish

    Cotton-linen fish filled with dried catnip.

    Toy · 1 fish

    £6.50
  • Shizen Scratcher Pad cat toy
    Cat toy

    Scratcher Pad

    Corrugated cardboard in a light wooden frame.

    Toy · 1 pad

    £14.00

Read the label before you buy

Most bags hide the recipe on the back in tiny print. Ours put it on the front, with percentages, so you know exactly what your cat is eating.

Example label. Recipe proportions are illustrative.

SalmonDry food · 1.5 kg · Ragdoll on the bag
  • Salmon 46%
  • Brown rice 20%
  • Peas 12%
  • Pumpkin 8%
  • Salmon oil 6%
  • Seaweed 4%
  • Vitamins & minerals 4%

How Shizen is made

  1. Fewer, better ingredients

    Each recipe starts from one main protein and a short list of whole foods.

  2. Made in small batches

    Smaller runs mean fresher bags and closer checks on every batch.

  3. Packaging that goes back

    Pouches designed to be recycled, printed with plant-based inks.

Questions

Something else? Write to hello@shizenpetfood.com

Is this a real shop?

Not yet. Shizen is a concept store designed and built by IVORY Agency to show how a small pet food brand could sell online. The recipes and prices are illustrative, and checkout is switched off.

Why is there a different cat on every bag?

Each recipe has its own colour and its own cat, so you can find your usual bag at a glance, and it makes the shelf a lot friendlier.

Can I see the full ingredients?

That’s the idea behind the brand: every recipe shows the full ingredient list with percentages, like the example label above.

How do I switch my cat to a new food?

A gradual change over about a week is the usual advice: mix a little of the new food into the old and increase it day by day. If your cat has health conditions, ask your vet first.